Inside the Neonidols Creative Process – From Sketch to Light

At Neonidols, we don’t just design lights — we create stories in glow.

Every piece we craft begins with a simple idea, often scribbled in a sketchbook or sparked by a cultural reference, a personal emotion, or a conversation. What starts as a vision on paper is then transformed into a vivid, tangible work of light — blending traditional artistry with modern LED–Neon technology.

✏️ 1. The Spark: Concept & Sketch

The process begins in the mind of an artist. Whether it’s an iconic figure like Frida or a childhood legend like Susu, we explore how each subject can be reimagined in light.

Our design team sketches out each concept by hand or digitally, playing with silhouettes, symbols, and flow — always asking: How will this glow feel in a room?

💻 2. Digital Precision Meets Emotional Design

Once a concept is approved, we turn it into a detailed vector file that guides our LED–Neon construction. Every curve and detail matters. This is where art meets engineering — our pieces are as technically refined as they are emotionally expressive.

Colors are carefully chosen for impact, mood, and symbolism. We believe light should tell a story, not just illuminate space.

🛠️ 3. Handcrafted to Perfection

Unlike mass-produced signs, each Neonidols piece is assembled by hand. The silicone LED Neon tubes are bent and fixed onto laser-cut acrylic backings with meticulous care. Every curve is placed intentionally, every glow tested for harmony.

We obsess over the details — because for us, a 1cm shift can change the entire aura of a piece.

🔗 4. Collab-Driven and Culture-Infused

Some of our collections are born in-house. Others, like our collaborations with Odor Kristof, are co-created with contemporary artists whose vision aligns with ours. These limited-edition collabs fuse two worlds — visual art and light sculpture — into something truly collectible.

🧠 Final Touch: Emotion

Before a piece ever ships, we ask ourselves one thing: Does this make you feel something?

Because at Neonidols, light is not decoration. It’s emotion, memory, and power — made visible.

🌐 Want to See the Glow Come to Life?

Explore our limited collabs, artistic editions, and custom possibilities. Each piece is made in Europe — and now also in the USA.

View Our Collections